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Turn ticketing data into trusted answers with Claude.

Connect ticketing, labour, marketing and finance data into an always-current venue model that Claude can query in plain English, then turn verified answers into reports, dashboards and scheduled updates.

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Claude

Claude can query connected venue information, explain the numbers in plain English and help teams turn trusted answers into repeatable reporting workflows.

Connect ticketing and venue data with the questions and reports your teams already need.
Why connect ticketing data with Claude?

Give every venue team a clearer way to ask.

Venue groups run on disconnected systems across ticketing, labour, marketing and finance. Building one report everyone trusts usually means exporting, reconciling and hoping the numbers still match by the time anyone reads them.

Smart Segments connects those systems into an accurate, always-current data warehouse. Claude can query that context through the Smart Segments connector, so answers come from the real numbers your venues already run on.

Ask, automate, trust

Make every report more accurate and more useful.

Use Claude to explore the numbers, preserve the logic behind them and make the next report repeatable.

01

Ask questions in plain English

Ask about revenue, labour cost, marketing spend, guest experience or attendance and get an answer drawn from your connected venue data.

02

Trust the numbers

Check every report against the real financial data your teams already rely on before it reaches a manager, owner or leadership meeting.

03

Teach Claude how your business works

Claude can study your real reports, learn how your numbers are calculated and save that logic as a reusable Skill for consistent future answers.

04

Turn answers into live Artifacts

Save, share and revisit dashboards and reports that stay useful over time instead of taking another screenshot every time someone asks.

05

Automate the daily report

Set up a scheduled report that checks yesterday’s numbers, updates a dashboard and publishes a fresh file to the right place automatically.

Practical venue workflows

Start with the questions your teams already ask.

These are practical examples drawn from the TreeClimb Group customer story. The right model depends on the systems and operating context available to your venues.

01

Daily multi-venue performance

Give venue managers and ownership the same current view of revenue, labour cost and attendance across the group.

02

Revenue and attendance questions

Query ticketing and attendance data conversationally instead of waiting for another export or rebuilding a spreadsheet.

03

Monthly budget tracking

Track group performance against budget with a report that keeps the relevant venue and financial context together.

04

Finance-verified reporting

Reverse-engineer reporting logic against Finance-reported P&Ls until the figures match the numbers your business trusts.

05

Live dashboards for every team

Turn a useful answer into a dashboard that operators, venue managers and ownership can save, share and revisit.

06

Scheduled OneDrive delivery

Publish a fresh report file each morning to the right folder so the latest performance view is ready without spreadsheet work.

Customer example

TreeClimb Group: one trusted view across four venues.

TreeClimb runs four adventure park venues across Australia. Jake Cunningham built Claude-powered dashboards on Smart Segments so everyone from the venue manager on the ground to ownership can see the same live view of revenue, labour cost, guest experience and attendance by venue.

The reporting layer in use

From one venue's daily pulse to the group's monthly plan.

Scroll through the live dashboard views TreeClimb uses to keep operational detail and group performance in the same conversation. Figures are masked for sharing.

02
Group-level planningMonthly budget and performance
TreeClimb group dashboard showing monthly budget pace and combined performance across four venues, with revenue, labour, secondary spend and attendance.
Ownership gets a single view of budget pace and venue performance, with the figures kept in the context of the whole group.

Every time I ask Claude a question, I know the answer's accurate — because it's tested.

Jake Cunningham — TreeClimb Group
In practice

Reports that run themselves.

A scheduled report checks yesterday's numbers each morning, updates the dashboard and publishes a fresh file straight to TreeClimb's OneDrive, in the right folder, automatically.

The underlying logic was reverse-engineered against TreeClimb's own Finance-reported P&Ls until it matched exactly, so every number is one the team already trusts.

What the system makes repeatable

One operating rhythm, carried across the group.

  1. 4venues, one connected view
  2. Dailyreports, fully automated
  3. 100%checked against real Finance data
Popular triggers and actions

Move from a ticketing event to a trusted report.

Connect the events your venue already captures to the questions, dashboards and scheduled reports your teams want to run.

01TriggerNew day of ticketing dataActionRefresh the performance report
02TriggerAttendance data is updatedActionUpdate the venue dashboard
03TriggerFinance-reported P&L is availableActionCheck the report logic against real Finance data
04TriggerScheduled morning run beginsActionPublish a fresh report to OneDrive
05TriggerLeadership asks a performance questionActionQuery the verified venue data in plain English
06TriggerMonth-to-date figures changeActionUpdate the budget tracking Artifact
Connect, ask or automate

Start with ticketing data. Build from there.

Venue360 connects the systems your venues already run, so Claude can work from a consistent foundation and your teams can trust the answer they get.

01Connect ticketing dataBring together bookings, attendance and the wider venue context around them.
02Ask or automateQuery your data in plain English or set up a scheduled report that builds itself.
03Trust the numbersCheck each report against your real financial data before it reaches the team.
Connect your systems

See what Claude + ticketing data could look like for your venues.

Bring your current reports, questions and operating context. We’ll help map the next useful step.