NewCheck out Claude MCP for AI Venue Intelligence.Explore AI Venue Intelligence
Editorial & Field Notes

Operator strategies and customer outcomes.

How attraction and entertainment venue operators use Smart Segments to connect ROLLER data, automate guest journeys, and reclaim lost revenue.

Automated Deposit Balance Reminders with HubSpot
Integration playbook

Automated Deposit Balance Reminders with HubSpot

Automate final-payment reminders for group bookings, with a ROLLER payment link included ahead of the booking date.

The Future of Discovery
Industry perspective

The Future of Discovery

How AI is reshaping the way guests find attractions, featuring insights from ROLLER's 2026 Pulse Report.

Reclaiming Abandoned Purchases on ROLLER
Operator playbook

Reclaiming Abandoned Purchases on ROLLER

Understand the critical difference between abandoned carts and checkouts, and see how operators capture high-intent guests before they lose interest.

How BOUNCE Middle East Automated Productivity Across Marketing and Sales
Customer story

How BOUNCE Middle East Automated Productivity Across Marketing and Sales

By integrating ROLLER with HubSpot, BOUNCE Middle East created a unified ecosystem that enhanced guest communication with automated processes for simplified operations.

Minor Birthday Email Marketing Flow
Operator playbook

Minor Birthday Email Marketing Flow

Marketing to children is hedged in by a myriad of regulations, leading venues to pivot their strategies. A far less complicated and highly effective strategy lies in email marketing directly to their parents.

Email and SMS Marketing for Venue Operators
Operator guide

Email and SMS Marketing for Venue Operators

Successful email marketing for venue operators is about much more than just sending out promotions. It’s about creating a personalised and engaging journey for each guest, ensuring every message is relevant, timely, and compelling.

Sky-High Engagement: How Adventure Air Increased Monthly Revenue by 20%
Customer story

Sky-High Engagement: How Adventure Air Increased Monthly Revenue by 20%

Adventure Air, a high-performing trampoline park, integrated Klaviyo, an email automation platform, with ROLLER sales data to boost marketing campaigns. This synergy created unparalleled access to customer data, super powering guest experiences for new revenue streams.

Ready to build your own flows?

Explore our integrations and see how marketing automation works with Smart Segments.

Get started

Connect your venue data today.

Show us the guest journeys you want to improve. We'll map the available ROLLER events, marketing destinations and workflows with you.