NewCheck out Claude MCP for AI Venue Intelligence.Explore AI Venue Intelligence
The Smart Segments integration platform

Connect every system. Understand every guest.

Venue360 creates one reliable flow across the systems your venue already uses — so your team gets cleaner data, clearer reporting and faster action.

Explore integrations
Venue systemsVenue360Activated outcomes
TicketingLabourMarketingFinancePOS & opsVENUE360DashboardsAutomationAI answersApplications
Why Venue360 exists

Make your existing systems work together.

Your venue already has capable systems. Venue360 connects them without replacing what already works, giving your team a consistent foundation for reporting, automation and AI-ready data.

01 — Connect

Bring every venue system into one flow.

Connect the platforms already generating information across your business.

Ticketing
Booking & reservations
POS & payments
Marketing
CRM
Labour
Accounting
Advertising
Web analytics
Weather
RFID & hardware
On-premise databases
02 — Standardise

Turn disconnected data into one clear model.

The Smart Segments data layer

Source data is cleaned, mapped and validated into a consistent model for venue and group-level reporting.

Clean & validateResolve field differencesMap venue & location structuresCreate consistent measuresSupport group-level reporting
03 — Activate

Send clean data where your teams need it.

Looker Studio
Power BI
BigQuery
Google Sheets
CRM & marketing platforms
Accounting platforms
Meta
AI tools
04 — Automate

Turn venue events into next steps.

New purchase update guest profile
Abandoned checkout start recovery journey
Child birthday send parent campaign
Cancelled booking create re-engagement audience
New transaction map and prepare journal
Membership update send member communication
New contact assign sales follow-up
Visit recorded update guest history

Workflow availability depends on the source platform, available fields and API permissions.

Built to scale

Scale from one venue to a group.

Single venue

  • Consistent reporting standards from day one
  • Automated marketing and finance workflows
  • A foundation that scales as you add systems

Multi-venue groups

  • Shared reporting standards across locations
  • Location-specific permissions
  • Group dashboards and consolidated guest analysis
  • Central finance mappings and cross-venue comparison
Security & governance

Keep your venue data governed.

Full detail is available on the Trust and Security page.

Secure authentication
Encryption
Access controls
Data minimisation
Monitoring
Regional considerations
Customer data ownership
Credential management
FAQ

Venue360 questions, answered.

Which ticketing systems are supported?+

ROLLER is a fully supported, established integration. Additional ticketing platforms are added as they're validated — check the integrations directory for current status.

Can Smart Segments build a new integration?+

Yes. Where a platform isn't yet listed, our team can assess the available APIs and exports and scope a custom integration.

How often is data updated?+

Refresh frequency depends on the source system and the connection method — some platforms support near real-time sync, others run on a scheduled basis.

Does Venue360 replace our data warehouse?+

No. Venue360 can feed your existing warehouse, or Smart Segments can provision one as part of implementation.

Can we connect multiple venues?+

Yes. Venue360 supports single-venue and multi-venue groups, with shared standards and location-level permissions.

Who owns the data?+

You do. Data ownership and access terms are set out in your agreement with Smart Segments.

Get started

See Venue360 working with your systems.

Tell us which platforms you use — we'll show you what connecting them actually looks like.