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AI-Powered Venue Intelligence Platform

Your venue
runs on data.
We make it
work for you.

Smart Segments unifies your venue, labour, and marketing platform data — automating reporting, powering smarter campaigns, and letting you ask your business anything using AI. Trusted by 500+ venues worldwide.

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How It Works
ROLLER
Deputy
Klaviyo
Your Platforms
Smart Segments
Klaviyo
Xero
ChatGPT
Looker Studio
Mailchimp
500+
Venues
ZERO
Manual Entry
3
Pillars
Roller Marketing Connector

Your Marketing,
On Autopilot.

Turn every guest interaction into automated, personalised marketing. Drive bookings, recover lost revenue and build loyalty — without lifting a finger.

Abandoned Cart Recovery
Automatically re-engage guests who didn't complete checkout — venues typically recover $400–$25,000/month
Real-Time Guest Segmentation
Multi-dimensional segments updated live from Roller purchase & visit data
Birthday & Loyalty Campaigns
Child birthday flows, VIP recognition, membership upgrades — all automated
Child Birthday Party Flows
Send reminders & offers before anniversaries to increase rebookings
Email, SMS & Push — All Channels
One platform to manage every guest touchpoint across your marketing stack
ROLLER
Klaviyo
Mailchimp
HubSpot
Social Proof
500+
Venues Trust Smart Segments
Trampoline Parks · Laser Tag
Indoor Play · Wildlife Parks
Adventure Venues · Museums
ROLLER
Xero
QuickBooks
Looker Studio
Live BI Dashboard — Venue Specific
$627K
Monthly Revenue
4.3K
Bookings
47
Staff
Revenue by Month
ZERO
Manual
Data Entry
100%
Accurate
Reporting
Roller Finance Connector

Know Your
Numbers.
Instantly.

Automate financial reporting, eliminate manual data entry and get a venue-specific BI dashboard — all powered by your live Roller data.

Automated Daily Journal Upload
Roller revenue pushed straight to Xero or QuickBooks — zero manual entry
Multi-Venue Revenue Recognition
Consolidate revenue across all your locations with accurate account mapping
Venue-Specific BI Dashboard
Purpose-built for entertainment venues — revenue, bookings & staff in one view
Agile Budgeting & Forecasting
Stakeholder-ready dashboards with real-time data — built for finance teams
AI Venue Intelligence

Ask Your
Venue
Anything.

Connect every data source in your venue to the world's most powerful AI tools — and get instant answers in plain English.

MCP Servers
What is Model Context Protocol?
MCP is the bridge between your venue and AI. We've embedded our deep knowledge of Leisure & Attraction operations — bookings, labour, revenue, marketing — directly into MCP servers. So when you ask ChatGPT or Claude about your venue, it already understands your business from day one. No setup. No data science team.
Talk To All Your Data
Roller bookings, labour costs, marketing & financials — one AI conversation
Instant Answers, Plain English
No dashboards, no SQL — just ask and get answers from your live venue data
Industry Knowledge Built In
MCP servers pre-loaded with Leisure & Attraction business context from day one
ChatGPT
OpenAI
Claude
Anthropic
Gemini
Google
Smart Segments AI · Connected to your venue · Powered by MCP
What was my best activity last month and what did labour cost?
Your top activity was Trampoline Park — $84,200 revenue across 1,240 bookings. Labour cost was $18,600 (22% ratio) — your best margin this quarter.
Which guests haven't returned in 60+ days but spent over $200?
Found 312 guests. Want me to push them to a Klaviyo re-engagement flow?
Trusted Worldwide
500+ Venues Trust Smart Segments
The data platform built specifically for leisure & entertainment venues
500+
Venues Worldwide
ZERO
Manual Data Entry
3
Product Pillars
100%
Roller Native
Trampoline Parks · Theme Parks · Escape Rooms · Wildlife Parks · Indoor Play · Museums
Aquatics · Laser Tag · Adventure Venues · Go-Kart Tracks · Mini Golf · Waterparks
Ready to see it in action?
Book a free 30-minute demo
We'll show you exactly how it works for your venue.
Book Your Demo →
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