Create targeted campaigns
Build guest journeys around booking, visit, membership and customer activity rather than sending the same message to everyone.
Marketing & CRM
Turn ticketing data into more relevant guest journeys.
Connect ticketing data with Klaviyo to build timely email, SMS and retention campaigns around booking, visit, membership and guest activity.
Destination platformKlaviyo
Klaviyo provides audience, email and SMS tools for creating personalised customer communication workflows.
Connect available ticketing data with the campaigns and audiences your venue wants to build.
Why connect ticketing data with Klaviyo?
Make guest data useful between bookings.
Klaviyo gives marketing teams the tools to organise audiences and create customer journeys. Connected ticketing data adds context around what was booked, when a guest is due to visit, where they have been and how their relationship with the venue is changing.
Venue360 helps map the available data into a practical foundation for the campaigns and workflows that matter to your venue.
Create, analyse, automate
Build exceptional guest experiences from better context.
Use ticketing and guest activity to make communication more targeted, timely and useful across the visit journey.
Analyse guest activity
Review campaign audiences alongside the ticketing and visit context that shaped each guest journey.
Automate timely messages
Use available ticketing events and audience changes to support email, SMS and retention workflows.
Keep guests informed
Share useful details around schedules, visit preparation and next steps when the information matters most.
Support on-site offers
Plan relevant prompts and offers around the guest context your venue already collects.
Tailored campaigns for every venue
Start with the guest journeys your team already wants to improve.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue.
Welcome series for new customers
Send a considered series to first-time customers with venue information, visit guidance and relevant next steps.
Membership upgrade offers
Identify repeat visitors and share membership options with benefits that match the relationship they have with your venue.
Abandoned-cart reminders
Follow up with guests who begin a ticket purchase but do not complete it, with helpful prompts or a relevant offer.
Re-engagement campaigns
Build audiences around guests who have not visited recently and create a thoughtful path back to the venue.
In-venue guest experiences and offers
Use available visit context to plan relevant messages and offers while guests are at the venue.
Post-visit satisfaction surveys
Trigger a follow-up email or SMS after a visit and use feedback to improve future guest experiences.
Customer Success Story
Adventure Air
GA, USA
“Implementing Roller Klaviyo Integration with Smart Segments has elevated our guest experience, converting increased satisfaction into tangible revenue growth.”Read Case Study
A connected guest data model
Start with ticketing data. Build from there.
Venue360 helps organise source data into a consistent venue model, ready for the audiences and workflows your team chooses.
01Bring in ticketing dataBookings, guests, visits and membership context.
02Organise what mattersMap available fields into consistent audience and event data.
03Activate a Klaviyo workflowUse it in email, SMS or retention journeys.
Connect your systems
See what ticketing data + Klaviyo could look like for your venue.
Bring your current data, campaigns and questions. We’ll help map the next useful step.