Personalised email and SMS campaigns
Use available ticketing and guest information to support targeted campaigns, updates and relevant recommendations.
Marketing & CRM
Turn ticketing data into more relevant guest journeys with Mailchimp.
Connect guest, booking and visit context with Mailchimp to support personalised campaigns, timely updates and audience workflows across the venue journey.
Destination platformMailchimp
Mailchimp gives teams tools to organise audiences and create email marketing campaigns around customer communication.
Connect available ticketing data with the campaigns and audiences your venue wants to build.
Why connect ticketing data with Mailchimp?
Make guest data useful between bookings.
Mailchimp gives marketing teams tools to organise subscribers and create customer journeys. Connected ticketing data adds context around what was booked, when a guest is due to visit and which venue interactions are relevant.
Venue360 helps map the available data into a practical foundation for the campaigns and workflows your venue chooses.
Create, analyse, automate
Build better guest experiences from shared context.
Use ticketing and guest activity to make communication more targeted, timely and useful across the visit journey.
Support impactful guest experiences
Coordinate timely communications around bookings, visits, membership changes and the information guests need.
Keep subscriber data actionable
Add or update subscribers, reflect consent preferences and keep audience context aligned with the activity your venue records.
Reach guests at the right time
Build campaign triggers around abandoned carts, birthdays, upcoming visits and other useful moments in the guest journey.
Make smarter decisions
Use campaign and audience context alongside venue data to understand what your guests respond to and refine future communication.
Tailored workflows for every venue
Start with the guest moments your team already manages.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue.
New guest subscribers
Add or update a Mailchimp subscriber when a new customer record becomes available in your ticketing system.
Consent and preference updates
Reflect consent captured during checkout and keep communication status aligned with the guest record.
Abandoned-cart campaigns
Use an unfinished purchase as a trigger for a timely campaign that gives the guest a clear route back to their booking.
Birthday and special-event flows
Create a campaign journey around birthday information, upcoming celebrations and relevant venue offers.
Re-engagement audiences
Create an audience for guests who may benefit from a considered message based on their previous activity or purchase context.
Membership notifications
Send updates when a membership product or subscription status changes, helping guests stay informed.
Popular triggers and actions
Turn venue activity into the next useful campaign step.
Map the events your venue already captures to the subscriber updates, audiences and campaigns your team wants to run.
A connected guest and campaign model
Start with ticketing data. Build from there.
Venue360 helps organise source data into a consistent venue model, ready for the audiences, subscriber updates and campaigns your team chooses.
01Bring in ticketing dataGuests, bookings, visits, orders and membership context.
02Organise subscriber contextMap available fields into consistent audience and event data.
03Activate a Mailchimp campaignUse it in a targeted audience, subscriber update or guest journey.
Connect your systems
See what ticketing data + Mailchimp could look like for your venue.
Bring your current data, campaigns and audience questions. We’ll help map the next useful step.