Purchase event synchronization
Send purchase event data from your ticketing system to Meta when a purchase is made, giving campaign workflows the conversion context they need.
Advertising & Analytics
Integrate ticketing data with Meta Ads to increase ROI.
Improve ad targeting, support cost-per-action reviews and better measure results across Meta platforms using your ticketing data.
Advertising platformMeta Ads
Meta Ads gives teams tools to manage paid social campaigns and review advertising activity across Meta platforms.
Connect available ticketing data with the conversion, audience and reporting workflows your venue wants to build.
Why connect ticketing data with Meta Ads?
Bring purchase context into your paid social workflow.
Every time a purchase is made through your ticketing system, that event data can be sent to Meta so your campaign workflows have a clearer conversion signal to work with.
Venue360 helps organise the available data into a practical foundation for audience targeting, performance reporting and the investment decisions your venue chooses to make.
Capture, target, measure
Make campaign decisions with more useful conversion context.
Connect purchase activity with paid social workflows to support targeting, reporting and the next step in your advertising review.
Relevant audience targeting
Use available purchase data to support audience building and more considered targeting across Meta advertising platforms.
More deliberate advertising spend
Bring conversion context into paid social reviews so your team can focus attention on the campaigns and audiences worth understanding.
Detailed performance analytics
Review campaign activity alongside purchase data to understand which campaigns are driving conversions and where to refine your strategy.
Support online bookings
Use strategically timed prompts and offers to help reduce barriers and encourage guests to complete an online booking.
Tailored workflows for every venue
Start with the campaign questions your team already asks.
These are practical examples. The right workflow depends on the ticketing fields, Meta setup and operating context available to your venue.
New purchase recorded
Synchronise the purchase event from your ticketing system to Meta so conversion activity is available for campaign workflows and review.
High-potential audience identified
Use available purchase context to support relevant audience creation and lookalike-audience planning in Meta.
Campaign performance review
Compare campaign activity with purchase data to see which campaigns are driving conversions and inform the next decision.
Booking opportunity
Coordinate a timely prompt or offer around the guest journey to give visitors a clear route back to an online booking.
Investment strategy update
Bring campaign, audience and conversion context together in reporting views that support ongoing advertising reviews.
Cross-platform conversion reporting
Create a more consistent view of paid social activity across the Meta platforms your venue uses.
Popular triggers and actions
Turn purchase activity into the next useful campaign step.
Map the events your venue already captures to the audience, conversion and reporting workflows your team wants to run.
A connected conversion model
Start with purchase data. Build from there.
Venue360 helps organise source data into a consistent venue model, ready for the audience, conversion and reporting workflows your team chooses.
01Bring in ticketing dataOrders, bookings, guests and purchase context.
02Synchronise conversion eventsMap available purchase fields into a useful Meta event workflow.
03Review and refine campaignsUse audience and performance context to support the next decision.
Connect your systems
See what ticketing data + Meta Ads could look like for your venue.
Bring your current campaigns, purchase data and reporting questions. We’ll help map the next useful step.