ROLLER Connector

Integrate Roller with Mailchimp to automate your work.

Utilise your ROLLER data to connect guests with personalised
experiences, offers and recommendations at just the right time.

Connect Roller and Mailchimp to integrate crucial parts of your venue.

Automate your marketing processes, boost conversions and customer satisfaction and make smarter decisions, faster.

Personalised, relevant and timely email and SMS campaigns

Enhance your marketing efforts by automating targeted campaigns. Announce new products, send personalised celebration offers, and update preferences seamlessly to keep your audience engaged and your communications compliant.

Support impactful guest experiences

Provide exceptional support to your guests with automated updates and communications. Efficiently notify members of important changes, manage subscription statuses, and reflect consent preferences to maintain a smooth and informed customer experience.

Keep your data up-to-date and actionable

Empower your business with accurate data and intelligent segmentation. Automatically manage subscription statuses, archive outdated interests, log crucial customer events, and segment your audience dynamically to optimise your strategies and enhance interactions.

Create Analyse Automate
Exceptional
Customer
Experiences

Create Analyse Automate Exceptional Customer Experiences

  • Creative campaigns at the ready.

    Utilise the Roller Klaviyo experience builder to craft engaging, heartfelt campaigns that captivate your guests.

  • Insightful monitoring and adaptation.

    Keep a pulse on guest movements and interactions, using real-time insights to optimise their experience.

  • Informed strategies for engagement.

    Leverage analytics to refine your marketing strategies, ensuring every message hits home for maximum ROI.

  • Effortless information updates.

    Keep guests in the loop with up-to-the-minute updates on schedules, maps, and key information, all simplified through our platform.

  • Encourage on-site spending.

    With strategically timed prompts and offers, we help break down the barriers to spending, encouraging guests to make the most of their visit.

Customise your integration set-up

Quickly connect ROLLER to Mailchimp with Roller Connector. 

Popular Triggers and Actions

New customer in ROLLER

Trigger

Add/update subscriber in Mailchimp

Action

Update consent on ROLLER checkout

Trigger

Update status in Mailchimp

Action

New abandoned cart

Trigger

Send abandoned cart campaign

Action

New customer in ROLLER

Trigger

Create audience for 

re-engagement

Action

Update consent on ROLLER checkout

Trigger

Send campaign for child birthday flow

Action

Membership product updated

Trigger

Send campaign to notify members

Action

Top venues and attractions trust the ROLLER Connector to automate work that solves their unique business problems.

Maximise ROI and optimise investment strategies.

With customised reporting dashboards analyse multiple variables to help gain a deeper understanding of campaign performance. Through straightforward data visualisation, digest complex data sets faster and fine-tune strategies to boost results continuously.

Pricing $USD

Pro

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


1

$115

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro and Premium

Features included

Premium

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


2

$225

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro, Premium and Enterprise

Features included

Enterprise

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


2+

$1000

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro, Premium and Enterprise

Features included

Each subscription includes

Optional add ons

BI Dashboard

An accurate, secure and flexible reporting dashboard template made specifically for ROLLER entertainment venues. We analysed all likely customer, product and sales data-use scenarios and turned raw data into consolidated tables for BI visualisation apps and other operational platforms.

Optional add ons

Meta Conversion API+

Improve ad targeting, decrease cost per action, and better measure results across Meta platforms using your ROLLER data. For instance if a new booking is made or an existing update, or cancelled, purchase events will be synced with Facebook ads account. This information will help Facebook optimise your ads and find better lookalike audiences, greatly increasing your return on advertising spend.

ROLLER Connector has empowered 200+ industry leaders and their venues globally

Accelerate Child Birthday Marketing

Accelerate children’s birthday marketing with parent profile linking and data policy waivers automatically transferred from ROLLER to Klaviyo marketing platform. Send personalised special offers such as theme packages or discounts to encourage celebrations at your venue.

  • Set up a sequence of emails leading up to a birthday and touch on the hassle-free planning, unique facilities, and entertainment options your venue provides.

  • Prepare for upcoming events highlighting the date and start time, and remind guests to complete any pending actions, such as signing guest waivers. Offer party packages upgrades or add-ons that could enhance their celebration.

Popular triggers and actions

Get inspired on the smart segments blog

Minor Birthday Email Marketing Flow

Marketing to children is hedged in by a myriad of regulations, leading venues to pivot their strategies. A far less complicated and highly effective strategy lies in email marketing directly to their parents.

Read More

Popular ROLLER Connector integration options

ROLLER x Klaviyo

Marketing

ROLLER x Hubspot

CRM

ROLLER x Xero

Accounting

ROLLER x Sailthru

CRM

ROLLER x Quickbooks

Accounting

ROLLER x Brevo

Marketing

ROLLER x Netsuite

Accounting

ROLLER x Ontraport

CRM

MYOB

Accounting

Frequently asked questions

The Smart Segments team offers tailored support from data scientists and engineers to accommodate your specific needs and existing infrastructure, ensuring optimal integration and functionality. Additionally, you’ll be provided a detailed setup guide outlining step-by-step instructions for your customised solution.

The Roller Connector is compatible with most business intelligence applications and tools. We provide custom solutions tailored to your specific needs and infrastructure, ensuring seamless integration with your current systems.

Yes. The Roller Connector supports real-time data synchronisation enabling you to gain insights in real-time and make data-driven decisions swiftly.

Smart Segments is a Certified Google Cloud Partner and adheres to the highest standards of data security, privacy and safety.

Yes, by integrating ROLLER with marketing and CRM platforms the ROLLER Connector can help boost marketing campaigns and enhance guest experiences, ultimately creating new revenue streams and increased ticket sales. This is achieved through better access to customer data and automated processes.

ROI can be measured by assessing improvements in business metrics such as increased ticket sales, increased engagement, and improved process efficiency. The customisable dashboards and real-time insights provided by the Roller BI Connector make it easier to track and measure these improvements.

Empower Your Team While Marketing Operates Around the Clock.

ONE

All-encompassing platform for guest ROLLER data + marketing automation across email, SMS, and mobile push.

200+

Over 200 venue and attraction industry customer’s use ROLLER integration to grow.

$500K

of revenue driven by guests through Klaviyo ROLLER integration.

Become a hyperconnected business that links people, data, and processes.

Say goodbye to information silos, manual data mining and gut-feeling guesswork, and feel confident in your decision-making processes.

Join our mailing list to start your journey towards becoming a data-driven leader in your industry.