Source platform
ROLLER
ROLLER is a ticketing and booking platform used by visitor attractions and experience-led venues to manage bookings, admissions and guest activity.
Marketing & CRM
ROLLER + Klaviyo
Explore ROLLER booking and visit context alongside Klaviyo audiences when planning targeted guest communications.
ROLLER
KlaviyoConnected through Venue360
The platform pairing
Two systems, one clearer view of the guest journey.
Sync audience metrics as sources, or push enriched audience segments for targeted campaigns.
Marketing & CRM
Klaviyo
Klaviyo provides audience and campaign tools for customer data and targeted communication workflows.
What the connection makes possible
Explore ROLLER booking and visit context alongside Klaviyo audiences when planning targeted guest communications.
Relevant data areas
AudiencesCampaignsBookingsVisits
Why connect ROLLER with Klaviyo?
Make ROLLER guest data useful between bookings.
Klaviyo gives marketing teams the tools to organise audiences and create customer journeys. Connected ticketing data adds context around what was booked, when a guest is due to visit, where they have been and how their relationship with the venue is changing.
Venue360 helps map the available data into a practical foundation for the campaigns and workflows that matter to your venue.
Create, analyse, automate
What ROLLER + Klaviyo helps your team do.
Use ticketing and guest activity to make communication more targeted, timely and useful across the visit journey.
Create targeted campaigns
Build guest journeys around booking, visit, membership and customer activity rather than sending the same message to everyone.
Analyse guest activity
Review campaign audiences alongside the ticketing and visit context that shaped each guest journey.
Automate timely messages
Use available ticketing events and audience changes to support email, SMS and retention workflows.
Keep guests informed
Share useful details around schedules, visit preparation and next steps when the information matters most.
Support on-site offers
Plan relevant prompts and offers around the guest context your venue already collects.
Tailored campaigns for every venue
Guest moments ROLLER and Klaviyo can support together.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue.
Welcome series for new customers
Send a considered series to first-time customers with venue information, visit guidance and relevant next steps.
Membership upgrade offers
Identify repeat visitors and share membership options with benefits that match the relationship they have with your venue.
Abandoned-cart reminders
Follow up with guests who begin a ticket purchase but do not complete it, with helpful prompts or a relevant offer.
Re-engagement campaigns
Build audiences around guests who have not visited recently and create a thoughtful path back to the venue.
In-venue guest experiences and offers
Use available visit context to plan relevant messages and offers while guests are at the venue.
Post-visit satisfaction surveys
Trigger a follow-up email or SMS after a visit and use feedback to improve future guest experiences.
Customer Success Story
Adventure Air
GA, USA
“Implementing Roller Klaviyo Integration with Smart Segments has elevated our guest experience, converting increased satisfaction into tangible revenue growth.”Read Case Study
A connected guest data model
Start with ROLLER data. Build from there.
Venue360 helps organise source data into a consistent venue model, ready for the audiences and workflows your team chooses.
01Bring in ROLLER ticketing dataBookings, guests, visits and membership context.
02Organise what mattersMap available fields into consistent audience and event data.
03Activate a Klaviyo workflowUse it in email, SMS or retention journeys.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue. Read the full Klaviyo integration overview.
Explore more ROLLER pairings
Back to all ROLLER integrationsSee another workflow.
Connect your systems
See what ROLLER + Klaviyo could look like for your venue.
Bring your current systems and questions. We’ll help map the next useful step.