Target dormant guests, abandoned carts, birthdays and create highly personalised automated offerings.

Connect ROLLER data with email automation platforms and enhance guest communication.

Automate your marketing processes, boost conversions, guest satisfaction and make smarter decisions, faster.

Personalised, relevant and timely email and SMS campaigns

Enhance your marketing efforts by automating targeted campaigns. Announce new products, send personalised celebration offers, and update preferences seamlessly to keep your audience engaged and your communications compliant.

Support impactful guest experiences

Provide exceptional support to your guests with automated updates and communications. Efficiently notify members of important changes, manage subscription statuses, and reflect consent preferences to maintain a smooth and informed customer experience.

Keep your data up-to-date and actionable

Empower your business with accurate data and intelligent segmentation. Automatically manage subscription statuses, archive outdated interests, log crucial customer events, and segment your audience dynamically to optimise your strategies and enhance interactions.

Create Analyse Automate
Exceptional
Customer
Experiences

Create Analyse Automate Exceptional Customer Experiences

  • Creative campaigns at the ready.

    Utilise the Roller Klaviyo experience builder to craft engaging, heartfelt campaigns that captivate your guests.

  • Insightful monitoring and adaptation.

    Keep a pulse on guest movements and interactions, using real-time insights to optimise their experience.

  • Informed strategies for engagement.

    Leverage analytics to refine your marketing strategies, ensuring every message hits home for maximum ROI.

  • Effortless information updates.

    Keep guests in the loop with up-to-the-minute updates on schedules, maps, and key information, all simplified through our platform.

  • Encourage on-site spending.

    With strategically timed prompts and offers, we help break down the barriers to spending, encouraging guests to make the most of their visit.

Popular Integrations

Empower teams to automate workflows across applications and business intelligence tools.

ROLLER x Klaviyo

Marketing

ROLLER x Mailchimp

Marketing

ROLLER x Brevo

Marketing

Triggers and actions | Marketing

New customer in ROLLER

Trigger

Add/update subscriber in marketing platform

Action

Update consent on ROLLER checkout

Trigger

Update status in marketing platform

Action

New abandoned cart

Trigger

Send abandoned cart campaign

Action

New cancelled order

Trigger

Create audience for 
re-engagement

Action

Child birthday

Trigger

Send campaign for child birthday flow

Action

Membership product updated

Trigger

Send campaign to notify members

Action

Top venues and attractions trust the ROLLER Connector to automate work that solves their unique business problems.

Maximise ROI and optimise investment strategies.

With customised reporting dashboards analyse multiple variables to help gain a deeper understanding of campaign performance. Through straightforward data visualisation, digest complex data sets faster and fine-tune strategies to boost results continuously.

Accelerate Child Birthday Marketing

Accelerate children’s birthday marketing with parent profile linking and data policy waivers automatically transferred from ROLLER to Klaviyo marketing platform. Send personalised special offers such as theme packages or discounts to encourage celebrations at your venue.

  • Set up a sequence of emails leading up to a birthday and touch on the hassle-free planning, unique facilities, and entertainment options your venue provides.

  • Prepare for upcoming events highlighting the date and start time, and remind guests to complete any pending actions, such as signing guest waivers. Offer party packages upgrades or add-ons that could enhance their celebration.

Popular triggers and actions

Pricing $USD

Pro

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


1

$115

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro and Premium

Features included

Premium

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


2

$225

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro, Premium and Enterprise

Features included

Enterprise

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


2+

$1000

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro, Premium and Enterprise

Features included

Frequently asked questions

The Smart Segments team offers tailored support from data scientists and engineers to accommodate your specific needs and existing infrastructure, ensuring optimal integration and functionality. Additionally, you’ll be provided a detailed setup guide outlining step-by-step instructions for your customised solution.

The Roller Connector is compatible with most business intelligence applications and tools. We provide custom solutions tailored to your specific needs and infrastructure, ensuring seamless integration with your current systems.

Yes. The Roller Connector supports real-time data synchronisation enabling you to gain insights in real-time and make data-driven decisions swiftly.

Smart Segments is a Certified Google Cloud Partner and adheres to the highest standards of data security, privacy and safety.

Yes, by integrating ROLLER with marketing and CRM platforms the ROLLER Connector can help boost marketing campaigns and enhance guest experiences, ultimately creating new revenue streams and increased ticket sales. This is achieved through better access to customer data and automated processes.

ROI can be measured by assessing improvements in business metrics such as increased ticket sales, increased engagement, and improved process efficiency. The customisable dashboards and real-time insights provided by the Roller BI Connector make it easier to track and measure these improvements.

Get inspired on the smart segments blog

Minor Birthday Email Marketing Flow

Marketing to children is hedged in by a myriad of regulations, leading venues to pivot their strategies. A far less complicated and highly effective strategy lies in email marketing directly to their parents.

Read More

Ready to improve your business performance?

Join our mailing list to learn how you can reduce workflows by automating ROLLER data with financial processes for an enhanced and accurate view of business performance.

Popular ROLLER Connector integration options

ROLLER x Klaviyo

Marketing

ROLLER x Hubspot

CRM

ROLLER x Xero

Accounting

ROLLER x Sailthru

CRM

ROLLER x Quickbooks

Accounting

ROLLER x Brevo

Marketing

ROLLER x Netsuite

Accounting

ROLLER x Ontraport

CRM

MYOB

Accounting