Target dormant guests, abandoned carts, birthdays and create highly personalised automated offerings.
Connect ROLLER data with email automation platforms and enhance guest communication.

Automate your marketing processes, boost conversions, guest satisfaction and make smarter decisions, faster.
Personalised, relevant and timely email and SMS campaigns
Enhance your marketing efforts by automating targeted campaigns. Announce new products, send personalised celebration offers, and update preferences seamlessly to keep your audience engaged and your communications compliant.

Support impactful guest experiences
Provide exceptional support to your guests with automated updates and communications. Efficiently notify members of important changes, manage subscription statuses, and reflect consent preferences to maintain a smooth and informed customer experience.
Keep your data up-to-date and actionable
Empower your business with accurate data and intelligent segmentation. Automatically manage subscription statuses, archive outdated interests, log crucial customer events, and segment your audience dynamically to optimise your strategies and enhance interactions.
Create
Analyse
Automate
Exceptional
Customer
Experiences
Create Analyse Automate Exceptional Customer Experiences
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Creative campaigns at the ready.
Utilise the Roller Klaviyo experience builder to craft engaging, heartfelt campaigns that captivate your guests.
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Insightful monitoring and adaptation.
Keep a pulse on guest movements and interactions, using real-time insights to optimise their experience.
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Informed strategies for engagement.
Leverage analytics to refine your marketing strategies, ensuring every message hits home for maximum ROI.
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Effortless information updates.
Keep guests in the loop with up-to-the-minute updates on schedules, maps, and key information, all simplified through our platform.
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Encourage on-site spending.
With strategically timed prompts and offers, we help break down the barriers to spending, encouraging guests to make the most of their visit.
Popular Integrations
Empower teams to automate workflows across applications and business intelligence tools.
Triggers and actions | Marketing
New customer in ROLLER
Trigger
Add/update subscriber in marketing platform
Action
Update consent on ROLLER checkout
Trigger
Update status in marketing platform
Action
New abandoned cart
Trigger
Send abandoned cart campaign
Action
New cancelled order
Trigger
Create audience for re-engagement
Action
Child birthday
Trigger
Send campaign for child birthday flow
Action
Membership product updated
Trigger
Send campaign to notify members
Action
Join 250+ venues and establish a robust data foundation for smarter decisions and automated workflows.
Maximise ROI and optimise investment strategies.
With customised reporting dashboards analyse multiple variables to help gain a deeper understanding of campaign performance. Through straightforward data visualisation, digest complex data sets faster and fine-tune strategies to boost results continuously.
Accelerate Child Birthday Marketing
Accelerate children’s birthday marketing with parent profile linking and data policy waivers automatically transferred from ROLLER to Klaviyo marketing platform. Send personalised special offers such as theme packages or discounts to encourage celebrations at your venue.
- Set up a sequence of emails leading up to a birthday and touch on the hassle-free planning, unique facilities, and entertainment options your venue provides.
- Prepare for upcoming events highlighting the date and start time, and remind guests to complete any pending actions, such as signing guest waivers. Offer party packages upgrades or add-ons that could enhance their celebration.
Popular triggers and actions
Pricing $USD
Pro
BI Dashboard
Included
Number of Integrations (marketing, accounting or custom)
1
$78
per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription
Number of Venues
1+
Supports ROLLER Tier
Lite, Pro and Premium
Features included
- BI Dashboard including extra data sources
- Dedicated Support
Premium
BI Dashboard
Included
Number of Integrations (marketing, accounting or custom)
2
$150
per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription
Number of Venues
1+
Supports ROLLER Tier
Lite, Pro, Premium and Enterprise
Features included
- BI Dashboard including extra data sources
- Dedicated Support
- Facebook Conversions API
Enterprise
BI Dashboard
Included
Number of Integrations (marketing, accounting or custom)
2+
$650
per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription
Number of Venues
1+
Supports ROLLER Tier
Lite, Pro, Premium and Enterprise
Features included
- BI Dashboard including extra data sources
- Dedicated Support
- Facebook Conversions API
- Tailored Solutions
Limited Offer
14 Day Free Trial
ROLLER Klaviyo Integration
Utilise your ROLLER data to connect guests with personalised email and sms experiences, offers and recommendations at just the right time.
Get inspired on the smart segments blog
How BOUNCE Middle East Automated Productivity Across Marketing and Sales
By integrating ROLLER with HubSpot, BOUNCE Middle East created a unified ecosystem that enhanced guest communication with automated processes for simplified operations.
Maximise Your Venue’s Potential: 8 Reasons to Integrate your Labor Management Platform with Your Point of Sale System
In this article, we’ll explore the diverse benefits of integrating your labour management platform with your POS data focusing on resource allocation, unexpected ecosystem savings, demand forecasting, and beyond.
Minor Birthday Email Marketing Flow
Marketing to children is hedged in by a myriad of regulations, leading venues to pivot their strategies. A far less complicated and highly effective strategy lies in email marketing directly to their parents.
Frequently asked questions
The Smart Segments team offers tailored support from data scientists and engineers to accommodate your specific needs and existing infrastructure, ensuring optimal integration and functionality. Additionally, you’ll be provided a detailed setup guide outlining step-by-step instructions for your customised solution.
The Roller Connector is compatible with most business intelligence applications and tools. We provide custom solutions tailored to your specific needs and infrastructure, ensuring seamless integration with your current systems.
Yes. The Roller Connector supports real-time data synchronisation enabling you to gain insights in real-time and make data-driven decisions swiftly.
Smart Segments is a Certified Google Cloud Partner and adheres to the highest standards of data security, privacy and safety.
Yes, by integrating ROLLER with marketing and CRM platforms the ROLLER Connector can help boost marketing campaigns and enhance guest experiences, ultimately creating new revenue streams and increased ticket sales. This is achieved through better access to customer data and automated processes.
ROI can be measured by assessing improvements in business metrics such as increased ticket sales, increased engagement, and improved process efficiency. The customisable dashboards and real-time insights provided by the Roller BI Connector make it easier to track and measure these improvements.
Ready to improve your business performance?
Join our mailing list to learn how you can reduce workflows by automating ROLLER data with financial processes for an enhanced and accurate view of business performance.