Source platform
ROLLER
ROLLER is a ticketing and booking platform used by visitor attractions and experience-led venues to manage bookings, admissions and guest activity.
Advertising & Analytics
ROLLER + Google Ads
Explore ROLLER booking context alongside Google Ads campaign data when reviewing marketing activity and visit patterns.
ROLLER
Google AdsConnected through Venue360
The platform pairing
Two systems, one clearer view of the guest journey.
Sync Google Ads data to SmartSegments for unified marketing analytics.
Advertising & Analytics
Google Ads
Google Ads is an advertising platform for managing campaigns and reviewing paid search and display activity.
What the connection makes possible
Explore ROLLER booking context alongside Google Ads campaign data when reviewing marketing activity and visit patterns.
Relevant data areas
CampaignsAd activityBookingsAttendance context
Illustrative venue use cases
Start with the questions your teams already ask.
These are practical examples of how teams might use connected context. The right workflow depends on your systems and operating model.
01
Compare campaign periods with booking and attendance context.
02
Review marketing performance by visit or booking cohort.
03
Give teams a shared view of paid activity and ticketing signals.
Explore more ROLLER pairings
Back to all ROLLER integrationsSee another workflow.
Connect your systems
See what ROLLER + Google Ads could look like for your venue.
Bring your current systems and questions. We’ll help map the next useful step.