Source platform
ROLLER
ROLLER is a ticketing and booking platform used by visitor attractions and experience-led venues to manage bookings, admissions and guest activity.
Marketing & CRM
ROLLER + Mailchimp
Explore how ROLLER booking and visit context could sit alongside Mailchimp audiences for more relevant guest communications.
ROLLER
MailchimpConnected through Venue360
The platform pairing
Two systems, one clearer view of the guest journey.
Sync customer segments directly to Mailchimp lists for automated flows.
Marketing & CRM
Mailchimp
Mailchimp is an email marketing platform used to organise audiences and create campaign journeys.
What the connection makes possible
Explore how ROLLER booking and visit context could sit alongside Mailchimp audiences for more relevant guest communications.
Relevant data areas
Guest segmentsBookingsVisitsCampaign audiences
Illustrative venue use cases
Start with the questions your teams already ask.
These are practical examples of how teams might use connected context. The right workflow depends on your systems and operating model.
01
Create audience segments around booking and visit context.
02
Plan follow-up journeys for guests after a visit or activity booking.
03
Compare campaign audiences with ticketing and attendance patterns.
Explore more ROLLER pairings
Back to all ROLLER integrationsSee another workflow.
Connect your systems
See what ROLLER + Mailchimp could look like for your venue.
Bring your current systems and questions. We’ll help map the next useful step.