Source platform
ROLLER
ROLLER is a ticketing and booking platform used by visitor attractions and experience-led venues to manage bookings, admissions and guest activity.
Marketing & CRM
ROLLER + Mailchimp
Explore how ROLLER booking and visit context could sit alongside Mailchimp audiences for more relevant guest communications.
ROLLER
MailchimpConnected through Venue360
The platform pairing
Two systems, one clearer view of the guest journey.
Sync customer segments directly to Mailchimp lists for automated flows.
Marketing & CRM
Mailchimp
Mailchimp is an email marketing platform used to organise audiences and create campaign journeys.
What the connection makes possible
Explore how ROLLER booking and visit context could sit alongside Mailchimp audiences for more relevant guest communications.
Relevant data areas
Guest segmentsBookingsVisitsCampaign audiences
Why connect ROLLER with Mailchimp?
Make ROLLER guest data useful between bookings.
Mailchimp gives marketing teams tools to organise subscribers and create customer journeys. Connected ticketing data adds context around what was booked, when a guest is due to visit and which venue interactions are relevant.
Venue360 helps map the available data into a practical foundation for the campaigns and workflows your venue chooses.
Create, analyse, automate
What ROLLER + Mailchimp helps your team do.
Use ticketing and guest activity to make communication more targeted, timely and useful across the visit journey.
Personalised email and SMS campaigns
Use available ticketing and guest information to support targeted campaigns, updates and relevant recommendations.
Support impactful guest experiences
Coordinate timely communications around bookings, visits, membership changes and the information guests need.
Keep subscriber data actionable
Add or update subscribers, reflect consent preferences and keep audience context aligned with the activity your venue records.
Reach guests at the right time
Build campaign triggers around abandoned carts, birthdays, upcoming visits and other useful moments in the guest journey.
Make smarter decisions
Use campaign and audience context alongside venue data to understand what your guests respond to and refine future communication.
Tailored workflows for every venue
Guest moments ROLLER and Mailchimp can support together.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue.
New guest subscribers
Add or update a Mailchimp subscriber when a new customer record becomes available in your ticketing system.
Consent and preference updates
Reflect consent captured during checkout and keep communication status aligned with the guest record.
Abandoned-cart campaigns
Use an unfinished purchase as a trigger for a timely campaign that gives the guest a clear route back to their booking.
Birthday and special-event flows
Create a campaign journey around birthday information, upcoming celebrations and relevant venue offers.
Re-engagement audiences
Create an audience for guests who may benefit from a considered message based on their previous activity or purchase context.
Membership notifications
Send updates when a membership product or subscription status changes, helping guests stay informed.
Popular triggers and actions
Turn ROLLER activity into the next useful campaign step.
Map the events your venue already captures to the subscriber updates, audiences and campaigns your team wants to run. Availability depends on the fields and consent captured in your setup.
- 01TriggerNew customer in ticketing systemActionAdd or update subscriber in Mailchimp
- 02TriggerConsent update at checkoutActionUpdate subscriber status in Mailchimp
- 03TriggerNew abandoned cartActionSend abandoned-cart campaign
- 04TriggerNew customer in ticketing systemActionCreate audience for re-engagement
- 05TriggerBirthday information updatedActionSend campaign for a birthday flow
- 06TriggerMembership product updatedActionSend campaign to notify members
A connected guest and campaign model
Start with ROLLER data. Build from there.
Venue360 helps organise source data into a consistent venue model, ready for the audiences, subscriber updates and campaigns your team chooses.
01Bring in ROLLER ticketing dataGuests, bookings, visits, orders and membership context.
02Organise subscriber contextMap available fields into consistent audience and event data.
03Activate a Mailchimp campaignUse it in a targeted audience, subscriber update or guest journey.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue. Read the full Mailchimp integration overview.
Explore more ROLLER pairings
Back to all ROLLER integrationsSee another workflow.
Connect your systems
See what ROLLER + Mailchimp could look like for your venue.
Bring your current systems and questions. We’ll help map the next useful step.