Source platform
ROLLER
ROLLER is a ticketing and booking platform used by visitor attractions and experience-led venues to manage bookings, admissions and guest activity.
Marketing & CRM
ROLLER + HubSpot
Explore ROLLER booking and guest context alongside HubSpot CRM and marketing workflows for a more joined-up view of customer interactions.
ROLLER
HubSpotConnected through Venue360
The platform pairing
Two systems, one clearer view of the guest journey.
Sync CRM data, marketing leads, and customer interactions directly with your HubSpot portal.
Marketing & CRM
HubSpot
HubSpot brings CRM, marketing and customer interaction tools together for teams managing relationships and communications.
What the connection makes possible
Explore ROLLER booking and guest context alongside HubSpot CRM and marketing workflows for a more joined-up view of customer interactions.
Relevant data areas
CRM recordsLeadsBookingsCustomer interactions
Why connect ROLLER with HubSpot?
Make ROLLER guest data useful between bookings.
HubSpot gives teams a place to manage contacts, campaigns, sales activity and customer communication. Connected ticketing data adds the context around what was booked, when a guest is due to visit and which venue interactions are relevant.
Venue360 helps map the available data into a practical foundation for the marketing and sales workflows your venue chooses.
Connect the crucial parts of your venue
What ROLLER + HubSpot helps your team do.
Use ticketing and guest activity to make communication more targeted, timely and useful across the visit journey.
Automate email and SMS marketing
Use available ticketing and guest information to support personalised campaigns, updates and follow-up sequences.
Manage the sales pipeline
Route new contacts and relevant ticketing activity into the sales workflows your team already uses.
Segment guest audiences
Build useful groups around guest status, booking type, visit date, purchases, membership and other available fields.
Follow up with useful context
Give teams a clearer view of the guest interaction behind a lead, booking or sales conversation.
Support on-site experiences
Coordinate guest communication around attendance, order updates, preferences and relevant in-venue opportunities.
Tailored workflows for every venue
Guest moments ROLLER and HubSpot can support together.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue.
Lead nurturing and follow-up sequences
Create a considered follow-up path for new enquiries, group bookings and guests who need more information before they visit.
Personalised email and SMS campaigns
Announce products, share relevant updates and tailor communications around the guest context available to your venue.
Birthday and special-event offers
Use birthday and booking information to plan celebration campaigns for families, groups and returning guests.
New contacts and sales assignment
Surface new contacts and assign follow-up opportunities so the right team can respond with the relevant context.
Booking and order updates
Create or update deal context around ticketing activity, order changes and the next action your sales team needs to take.
Membership and consent communication
Keep membership status and communication preferences aligned across the guest records and workflows your team manages.
Customer Success Story
BOUNCE Middle East
UAE, Saudi Arabia & Qatar
How BOUNCE Middle East automated productivity across marketing and sales.
By connecting HubSpot with ticketing data across multiple venues, BOUNCE Middle East brought guest touchpoints into a more joined-up view and surfaced opportunities for sales follow-up and re-engagement.
Read Case StudyA connected guest and sales model
Start with ROLLER data. Build from there.
Venue360 helps organise source data into a consistent venue model, ready for the audiences, pipeline stages and workflows your team chooses.
01Bring in ROLLER ticketing dataBookings, guests, visits, orders and membership context.
02Organise guest contextMap available fields into consistent contact and event data.
03Activate a HubSpot workflowUse it in campaigns, sales follow-up or customer journeys.
These are practical examples. The right workflow depends on the ticketing fields, consent model and operating context available to your venue. Read the full HubSpot integration overview.
Explore more ROLLER pairings
Back to all ROLLER integrationsSee another workflow.
Connect your systems
See what ROLLER + HubSpot could look like for your venue.
Bring your current systems and questions. We’ll help map the next useful step.