ROLLER Connector

Establish a robust data foundation for smarter decisions and automated workflows.

Create Analyse Automate
Exceptional
Customer
Experiences

Create Track Analyse Automate Exceptional Guest Experiences

  • Visualize your data​

    Interactive elements and visualization charts promote data exploration to enable managers to gain deeper insights. Colours can represent different levels or values, allowing users to quickly identify areas of high performance, low performance, or anomalies.

  • Insightful monitoring and adaptation.

    Keep a pulse on guest movements and interactions, using real-time insights to optimise their experience.

  • Multi-venue reporting

    View and analyze data across multiple venues. Streamline performance analysis and informed decision making. Create custom reports that display the critical information relevant to the individual stakeholder.

  • Connect multiple data sources​.

    Customise dashboards and improve overview of venue performance by combining ROLLER data with other venue data sources such as Power BI, Google Analytics, CRM platforms or location weather data

  • Track and monitor KPIs

    Identify opportunities to increase sales or reduce costs by monitoring and tracking KPIs in one place. Analyse guest bookings and memberships, revenue pipeline, guest service issues and marketing campaign performance.

How it works

1. Build a reliable data backbone with a BI Dashboard. 

Begin your journey with our venue-specific Business Intelligence (BI) Dashboard with custom reporting metrics and visualisation.

2. Integrate your business intelligence apps and tools. 

Once your data foundation is built, take it a step further with integrated applications and empower teams to automate workflows.

3.
Automate workflows across operations.

Select custom triggers and actions across marketing, sales, guest experiences and finance.

4.
Make smarter decisions faster across your entire ecosystem.

Drive more efficiency, boost guest satisfaction and reduce costs.

Join 250+ venues and establish a robust data foundation for smarter decisions and automated workflows.

BI Dashboard

Establish your data foundation

Eliminate time-consuming analysis and enable real-time data-driven decisions for improved efficiency while optimising business performance

A lack of visibility and transparency when managing data overload from various sources can lead to missed opportunities. With ROLLER Connector BI Dashboard, automate data transfers into customisable analytic dashboards with ROLLER and other venue data sources such as PowerBI, Google Data Studio, Google Sheets and Excel.

Tailored Solutions for Every Venue.

Smart Segments offers bespoke solutions designed to elevate operations and enhance guest satisfaction across various venues—be it theme parks, ski resorts, museums, or zoos.

Popular Integrations

Empower teams to automate workflows across applications and business intelligence tools.

ROLLER x Klaviyo

Marketing

ROLLER x Mailchimp

Marketing

ROLLER x Brevo

Marketing

Triggers and actions | Marketing

New customer in ROLLER

Trigger

Add/update subscriber in marketing platform

Action

Update consent on ROLLER checkout

Trigger

Update status in marketing platform

Action

New abandoned cart

Trigger

Send abandoned cart campaign

Action

New cancelled order

Trigger

Create audience for 
re-engagement

Action

Child birthday

Trigger

Send campaign for child birthday flow

Action

Membership product updated

Trigger

Send campaign to notify members

Action

ROLLER x HubSpot

CRM

ROLLER x Sailthru

CRM

ROLLER x Ontraport

CRM

Triggers and actions | CRM

New Contact

Trigger

Assign ticket to sales.

Action

Attended Experience

Trigger

Track guest location.

Action

Update Order

Trigger

Create and/or update deal.

Action

Update Customer

Trigger

Create or remove associations.

Action

Child birthday

Trigger

Send campaign for child birthday flow.

Action

New abandoned cart

Trigger

Send abandoned cart campaign​.

Action

ROLLER x Xero

Accounting

ROLLER x Netsuite

Accounting

ROLLER x Quickbooks

Accounting

ROLLER x Myob

Accounting

Triggers and actions | Accounting

New Transaction Entry

Trigger

Automatically map account code, tax rate and amount.

Action

New Report Created

Trigger

Automate journal uploads in the required format.

Action

New Reporting Requirement

Trigger

Customise stakeholder dashboard according to new requirements.

Action

Maximise ROI and optimise investment strategies.

With customised reporting dashboards analyse multiple variables to help gain a deeper understanding of performance. Through straightforward data visualisation, digest complex data sets faster and fine-tune strategies to boost results continuously.

ROLLER Connector has empowered 250+ venues globally.

Pricing $USD

Lite

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


0

$65

per Venue billed monthly

Number of Venues


1

Supports ROLLER Tier

Lite

Features included

Lite Plus (Multi - Venue)

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


0

$95

per Venue billed monthly

Number of Venues


1+

Supports ROLLER Tier

Lite and Pro

Features included

Pro

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


1

$115

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro and Premium

Features included

Premium

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


2

$225

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro, Premium and Enterprise

Features included

Enterprise

BI Dashboard

Included

Number of Integrations 
(marketing, accounting or custom)


2+

$1000

per Venue billed monthly * some integrations attract one off setup cost on top of Monthly subscription

Number of Venues


1+

Supports ROLLER Tier

Lite, Pro, Premium and Enterprise

Features included

Each subscription includes

Optional add ons

BI Dashboard

An accurate, secure and flexible reporting dashboard template made specifically for ROLLER entertainment venues. We analysed all likely customer, product and sales data-use scenarios and turned raw data into consolidated tables for BI visualisation apps and other operational platforms.

Optional add ons

Meta Conversion API+

Improve ad targeting, decrease cost per action, and better measure results across Meta platforms using your ROLLER data. For instance if a new booking is made or an existing update, or cancelled, purchase events will be synced with Facebook ads account. This information will help Facebook optimise your ads and find better lookalike audiences, greatly increasing your return on advertising spend.

Explore popular integration options

ROLLER x Klaviyo

Marketing

ROLLER x Hubspot

CRM

ROLLER x Xero

Accounting

ROLLER x Mailchimp

Marketing

ROLLER x Sailthru

CRM

ROLLER x Quickbooks

Accounting

ROLLER x Brevo

Marketing

ROLLER x Netsuite

Accounting

ROLLER x Ontraport

CRM

CUSTOM SOLUTION Success Story

🏄🏻 Wakepark Check-In Monitor Solution

Frequently asked questions

The Smart Segments team offers tailored support from data scientists and engineers to accommodate your specific needs and existing infrastructure, ensuring optimal integration and functionality. Additionally, you’ll be provided a detailed setup guide outlining step-by-step instructions for your customised solution.

The Roller Connector is compatible with most business intelligence applications and tools. We provide custom solutions tailored to your specific needs and infrastructure, ensuring seamless integration with your current systems.

Yes. The Roller BI Connector supports real-time data synchronisation enabling you to gain insights in real-time and make data-driven decisions swiftly.

Smart Segments is a Certified Google Cloud Partner and adheres to the highest standards of data security, privacy and safety.

Yes. By integrating ROLLER with marketing and CRM platforms the ROLLER Connector can help boost marketing campaigns and enhance guest experiences, ultimately creating new revenue streams and increased ticket sales. This is achieved through better access to customer data and automated processes.

ROI can be measured by assessing improvements in business metrics such as increased ticket sales, increased engagement, and improved process efficiency. The customisable dashboards and real-time insights provided by the Roller Connector make it easier to track and measure these improvements.

Get inspired on the smart segments blog

Minor Birthday Email Marketing Flow

Marketing to children is hedged in by a myriad of regulations, leading venues to pivot their strategies. A far less complicated and highly effective strategy lies in email marketing directly to their parents.

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Become a hyperconnected business that links people, data, and processes.

Say goodbye to information silos, manual data mining and gut-feeling guesswork, and feel confident in your decision-making processes.

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