BOUNCE Middle East, integrated HubSpot, an CRM platform, with ROLLER to boost sales pipeline management. This synergy created unparalleled access to customer data, supercharging guest experiences.
BOUNCE Middle East, a thrilling network of trampoline parks spread across the UAE, Saudi Arabia and Qatar, was on a mission to elevate their guest experience and streamline their operations. With thousands of visitors bouncing through their doors daily, they needed a solution that could keep up with their high-energy atmosphere and ambitious growth plans.
By integrating ROLLER with HubSpot, BOUNCE created a unified ecosystem that enhanced guest communication with automated processes for simplified operations. This powerful combination of venue management and CRM capabilities has positioned BOUNCE for continued success in an increasingly competitive market. Within 3 months of implementation, ROLLER HubSpot integration significantly boosted guest retargeting efforts achieving an increase in productivity and subsequently, conversions.
What is HubSpot?
HubSpot is a customer platform that helps businesses attract, engage, and retain customers. It offers a suite of tools for automated workflows across marketing, sales pipeline management, customer service, operations and reporting.
Why Integrate HubSpot with ROLLER?
Capturing ROLLER data from all venue touchpoints, both online and offline, and syncing it automatically to HubSpot builds comprehensive customer profiles. This enables targeted and timely guest experiences. From automated marketing that speaks directly to the purchases and behaviours of guests to streamlined communication for tickets and bookings like child birthday parties planning.
Re-engage guests with automated workflows
ROLLER automatically alerts HubSpot and assigns guest reengagement opportunities to the sales team for follow-up. This ensures no past customer is overlooked, accelerating productivity while organised tracking ensures re-targeting efforts are instantly distributed evenly among team members. Specific workflows included:
- Corporate events. For corporate inquiries, special email workflows were set up to deliver personalised communications. These emails provided detailed information on past interests to encourage bookings efficiently.
- School trips. Schools often planned trips in advance. Customised communication workflows ensured that schools received timely follow-ups with relevant offerings, making it easy for sales team members to finalise bookings and services.
Ensuring unforgettable guests experiences
The moment an event booking is secured, the system springs into action, ensuring the right staff are on deck for each event. The purchase automatically triggers the allocation of a designated staff member to undertake all the necessary planning. This ensures that no detail is overlooked and customers have peace of mind through a single point of contact who facilitates the entire planning process for their booking.
If there are any updates to event numbers or requests for upgrades, guests know exactly who to reach out to. When the designated staff member updates the event or ticket details, the system instantly logs these changes, ensuring that everyone involved is on the same page. This seamless communication allows for efficient tracking of planning processes and maintains budget control.
“We’ve set up automated campaigns and guest communication triggered by specific customer actions. This enables a personalised experience for each guest.”
- BOUNCE Middle East
Enhancing multi-venue reporting
Unifying data across all their locations, BOUNCE Middle East now enjoys a comprehensive view of their operations, enabling 360° analysis and reporting. From identifying organic or paid lead sources, tracking the success of marketing campaigns, identifying peak visitation times to analysing multi-venue sales and operating performance. The robust reporting tools provided by ROLLER HubSpot integration details variable data metrics to guarantee that BOUNCE Middle East can optimise strategies and resource allocation effectively. This level of insight is invaluable for managing multiple venues, providing clarity and strategic direction that drives continuous improvement and growth.
New heights
As BOUNCE Middle East continues to grow and delight families across the UAE and Qatar, the synergy between ROLLER and HubSpot will remain a cornerstone of their innovation and success, setting new benchmarks in the Family entertainment industry. With automated tools and workflows at their disposal, BOUNCE is ready to exceed guest expectations, taking every visitor on a personalised journey of fun and adventure.
