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Sky-High Engagement: How Adventure Air Increased Monthly Revenue by 20%

Adventure Air, a high-performing trampoline park, integrated Klaviyo, an email automation platform, with ROLLER sales data to boost marketing campaigns. This synergy created unparalleled access to customer data, super powering guest experiences for new revenue streams.

The venue and attraction industry resembles an ocean full of untapped opportunities beneath the surface. Steering your venue to growth requires targeted navigation, sailing away from the competition, and discovering new ways to evolve. And your compass for this journey? An understanding of your guests’ behaviour.

Adventure Air was on a mission for deeper guest insights. They wanted to fully understand their community and craft personalised marketing campaigns that connect and convert. Instead of cruising on surface-level data from a typical CRM, Adventure Air decided to reach further. 

Leveraging ROLLER Klaviyo integration operators were able to uncover insights not just into purchase dates but also into individual purchasing behaviours at a product level. Getting to the heart of their guests allowed Adventure Air to tailor the fun more personally and pinpoint new opportunities for growth. They could send special birthday offers for children, or a friendly SMS to brighten a guests’ visit. 

It didn’t take long to make an impact. Within one month, Adventure Air set automatic email flows for special occasions and engaged with guests directly. The result? A host of new opportunities that make up approximately 20% of Adventure Airs’ monthly revenue.

What is Klaviyo?

Klaviyo is a marketing automation platform designed to help businesses of all sizes create and send targeted marketing content, such as emails and SMS messages. It’s a powerful tool for venue and attraction industry professionals, as it enables you to segment your audience, track guest behaviour, and automate event email flows for maximum impact.

Why integrate ROLLER and Klaviyo? 

Our approach stands out primarily because of its real-time communication capabilities and the comprehensive automated transfer of  customer interaction data from all touch points within a venue – online or offline. This creates a strong foundation for targeted, timely and relevant marketing and experience campaigns that speak directly to the purchases and behaviours of guests.

 

The Foundation for Endless Possibilities 

The beauty of ROLLER Klaviyo integration lies in its flexibility. Adventure Air was empowered to design a variety of triggers based on different scenarios. A customer’s birthday can prompt a celebratory discount, while a waiver completion might trigger safety tips or related offers. The combinations are virtually limitless, allowing teams to craft a responsive, engaging, and highly personalised customer journey.

Real-Time Data Communication

  • Detailed transaction information
    Unlike typical integrations that may only share basic booking information, this integration captures and communicates detailed transaction data directly to Klaviyo. This includes exact products purchased, their individual and total value, and customer information like email and address.
  • Instant updates
    As soon as a guest makes a booking, checks in at the venue, or completes a waiver, this information is instantaneously shared with Klaviyo. This immediate data transfer allowed Adventure Air to act quickly, creating opportunities for timely engagement.
  • Waiver integration
    The inclusion of waiver data is a significant differentiation than typical CRMs do not offer. Not only does this ensure safety and compliance are streamlined, but it also unlocks marketing opportunities, such as leveraging children’s birthday information to target sales for birthday party packages to their parents.

Heighten Guest Segmentation

  • Guest profiling
    Understanding your customer’s preferences is crucial for crafting targeted marketing efforts. By categorising guests’ purchase history—such as the types of events and themes they’ve chosen— Adventure Air could deliver relevant and timely offers. For instance, if a customer has purchased a Cinderella-themed birthday party, they could suggest an upsell offer of a pink birthday cake via an automated email campaign.
  • Connected profiles to deliver group experiences
    Numerous techniques exist for linking profiles to improve segmentation, including event-based strategies. Adventure Air created targeted, personalised, and automated campaigns based on past guest interactions and purchases. Adventure Air might also explore the following segmentation options:

    • Families.
    • Parents and children.
    • Age groups.
    • Membership status.
    • Geographical location.

Versatile Trigger Options for Communication Flows

The depth of data integration provides a rich dataset to trigger communication flows. From standard website interactions to specific actions within the venue, AdventureAir can craft highly targeted messages for different segments of their audience.

  • Unique SMS flows
    The ability to instantly trigger SMS flows based on real-time actions, such as checking into the venue, offers a powerful tool for immediate customer engagement. A game-changer that wasn’t part of their earlier CRM setup, Adventure Air, implemented the unique feature of a welcome SMS flow that reached guests immediately after check-ins.
    How? Once guests check in, the ROLLER POS system instantly notifies Klaviyo, enabling a timely SMS message to be sent. This feature can extend past guest experiences and can also be used for immediate upselling and customer service.
  • Abandoned cart recovery
    Recognising the potential loss in leaving abandoned carts unchecked, Adventure Air let automation take the wheel. They were able to reduce manual workload and ensure no potential sales slip through the cracks. Once set up, the system consistently fosters a shopping environment that makes it easier for guests to come back and complete their purchases.
  • Enhanced birthday marketing
    Parents love creating memorable experiences for their children, and what better than an unforgettable birthday party. Adventure Air targeted parents ahead of their child’s birthday, making campaigns more effective for increased earnings. With automation capabilities, Adventure Air were able to test various email sequences, striking the right balance to achieve maximum conversions.

Hyper Analytics and Reporting

With customised reporting dashboards, Adventure Air can analyse multiple variables to help gain a deeper understanding of campaign performance. Through straightforward data visualisation, teams can digest complex data sets faster and with ease. With just a few clicks, Adventure Air could analyse email open rates, click-through rates, and revenue generated, to fine-tune strategies and boost results continuously.

Why choose a ROLLER Certified partner?

Secure data transfers gives you a strong foundation to develop your marketing strategies without worrying about data breaches. Working with ROLLER Certified Partners means you are ahead of strict data privacy and compliance policies. 

Looking Ahead

Our approach wasn’t just about increasing bookings. It was about making guest connections and creating relationships that would last beyond a single visit.

ROLLER Klaviyo integration delivered personalised and timely experiences for an increase in revenue and engagement. From tailored messages based on specific events to real-time venue-based engagement, Adventure Air continues to evolve with the insights gained.

For venues seeking to boost engagement and profits, consider how integrating data systems can empower your marketing and guest experience strategies. Your ability to dig deeper into customer behaviour and leverage those insights could be the key to unlocking exponential growth. 

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Sky-High Engagement: How Adventure Air Increased Monthly Revenue by 20%

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